Privacy policy

Last Updated: September 22, 2026

RupyaRup ("RupyaRup", "we", "us", or "our") operates this store and website, including all related information, content, features, tools, products and services, to provide our customers with a curated jewellery shopping experience (the "Services").

Our store is powered by Shopify, which provides the technology that enables us to offer our Services.

This Privacy Policy explains how we collect, use, process, store and disclose your personal information when you visit our website, use our Services, place an order, make a purchase, contact us, communicate with us through WhatsApp or our AI chatbot, or otherwise interact with RupyaRup.

By using or accessing our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Business Information

Business Name: RupyaRup

GSTIN: 08AVWPS9232P1Z9

Business Address:
Jal Chaki Road, Kankroli
Rajsamand, Rajasthan – 313324
India

Email: shrishrirupam2021@gmail.com

WhatsApp: +91 94625 65937

WhatsApp Support:
https://wa.me/919462565937

Website:
https://www.rupyarup.in

2. Personal Information We Collect

When you interact with our Services, we may collect or process personal information that identifies you or can reasonably be linked to you.

Depending on how you use our website and Services, we may collect the following categories of information.

Contact Information

This may include:

Full name
Billing address
Shipping address
Phone number
Email address

Order & Transaction Information

This may include:

Products you view
Products added to your cart
Products purchased
Order details
Order history
Returns
Exchanges
Cancellations
Transaction information
Delivery information

Payment Information

When you make a purchase, payment-related information may be processed through our payment providers.

This may include:

Payment method
Transaction details
Payment confirmation
Other information required to process your payment

RupyaRup does not intentionally store complete credit card or debit card credentials on its own servers.

Payment information is processed by the applicable third-party payment provider according to its own terms and privacy practices.

Communications

When you contact us, we may collect information included in your communication.

This may include communications through:

Email
WhatsApp
Customer support
Return requests
Exchange requests
Product enquiries
Order-related communications
Our AI chatbot

Device & Technical Information

When you visit our website, certain information may automatically be collected, including:

IP address
Browser type
Device type
Operating system
Network information
Website activity
Pages visited
Referring websites
Technical identifiers

Usage Information

We may collect information about how you interact with our website, including:

Pages visited
Products viewed
Searches
Cart activity
Website navigation
Website interactions
Approximate time and duration of visits
Advertising interactions

3. How We Collect Personal Information

We may collect personal information from the following sources.

Directly From You

You may provide information when you:

Place an order
Create an account
Subscribe to communications
Contact customer support
Request an exchange or return
Submit information through our website
Communicate with us through WhatsApp
Communicate with our AI chatbot
Participate in promotions or other activities

Automatically Through Our Services

Certain information may be collected automatically when you browse or use our website through cookies, pixels, tags and similar technologies.

From Service Providers

We may receive information from service providers who help us:

Operate our website
Process payments
Provide analytics
Facilitate shipping
Provide customer support
Prevent fraud
Provide advertising and marketing services

From Third Parties

We may receive information from third parties where permitted by applicable law, including advertising, analytics and technology providers.

4. How We Use Your Personal Information

We may use your personal information for the following purposes.

Providing Our Services

We may use your information to:

Process orders
Process payments
Fulfil purchases
Arrange shipping and delivery
Provide order updates
Process returns
Process exchanges
Process refunds
Provide customer support
Respond to enquiries
Maintain customer accounts

Improving Our Website

We may use information to:

Understand how customers use our website
Improve our website
Improve our products and Services
Personalise the shopping experience
Recommend products
Identify technical problems
Analyse website performance

Marketing & Advertising

Where permitted by applicable law, we may use information to:

Send promotional communications
Send marketing emails
Provide information about products and offers
Measure advertising performance
Show advertisements that may be relevant to your interests
Understand customer interactions with our advertisements

You may opt out of promotional email communications by using the unsubscribe option provided in those emails.

You may continue to receive essential communications relating to your orders, transactions or account.

Security & Fraud Prevention

We may use personal information to:

Protect our website
Verify transactions
Detect suspicious activity
Prevent fraud
Investigate misuse
Protect customers and our business

Legal & Compliance Purposes

We may use information to:

Comply with applicable laws
Respond to lawful requests
Resolve disputes
Enforce our Terms of Service
Protect our legal rights

5. Cookies & Similar Technologies

Our website may use cookies, pixels, tags and similar technologies to provide and improve our Services.

These technologies may be used to:

Keep items in your shopping cart
Remember preferences
Maintain website sessions
Understand website usage
Analyse website performance
Improve the shopping experience
Measure advertising performance
Support marketing and advertising activities

Some cookies and similar technologies may be provided by third-party services.

You may be able to control cookies through your browser settings or through any cookie-management tools available on our website.

Disabling certain cookies may affect the functionality of some parts of our website.

6. Google Analytics

We may use Google Analytics to understand how visitors use our website and to help us improve our Services.

Google Analytics may collect information such as:

Device information
Browser information
IP-related information
Pages visited
Website interactions
Approximate location information
Referral information
Usage information

The information collected through Google Analytics may be used to understand website traffic, user behaviour and website performance.

Google may process information in accordance with its own privacy policies and terms.

For more information about Google's privacy practices, please visit:

https://policies.google.com/privacy

7. Google Ads

We may use Google Ads and related Google advertising technologies to advertise our products, measure advertising performance and understand interactions with our advertisements.

Google may use cookies, pixels and similar technologies to measure actions such as:

Website visits
Product views
Purchases
Advertising interactions
Conversions

Depending on your location and applicable law, you may have choices regarding personalised advertising and the use of advertising technologies.

Google's privacy practices are governed by Google's applicable privacy policies.

8. Meta Pixel & Meta Advertising

We may use Meta Pixel and other Meta advertising technologies to:

Understand how visitors interact with our website
Measure advertising performance
Measure conversions
Create audiences
Improve advertising
Show relevant advertisements

These technologies may collect information about interactions with our website, including pages visited, products viewed, purchases and other website activity.

Meta may process information according to its own privacy policy and terms.

For more information about Meta's privacy practices, please visit:

https://www.facebook.com/privacy/policy/

9. Shopify

Our online store is hosted and powered by Shopify.

Shopify may collect and process personal information relating to your access to and use of our store in order to provide and improve its services.

Information submitted through our website may be transmitted to and processed by Shopify and third parties that assist Shopify in providing its services.

Shopify may also process information in connection with its own services, security systems and features.

For more information about Shopify's privacy practices, please visit:

https://www.shopify.com/legal/privacy

10. Payment Providers

Payments made through our website may be processed by third-party payment providers.

These providers may process information necessary to complete your transaction, including payment details and transaction information.

RupyaRup does not intentionally store complete payment card credentials on its own servers.

Payment providers may have their own privacy policies and terms governing their processing of your information.

11. Shipping & Delivery Providers

To fulfil your order, we may share necessary information with shipping and delivery providers.

This may include:

Name
Phone number
Shipping address
Order information

This information is used to facilitate delivery and provide shipping-related services.

12. WhatsApp Communication

RupyaRup may use WhatsApp to communicate with customers regarding:

Orders
Shipping
Customer support
Products
Returns
Exchanges
Other business-related enquiries

When you communicate with us through WhatsApp, information contained in those communications may be processed by WhatsApp and by RupyaRup.

WhatsApp is operated by a third party and its own privacy policy and terms apply to your use of the service.

Customers should avoid sending unnecessary sensitive financial or confidential information through WhatsApp.

RupyaRup WhatsApp:
+91 94625 65937

WhatsApp:
https://wa.me/919462565937

13. AI Chatbot & Automated Assistance

Our website may use an AI-powered chatbot or automated assistant to help visitors find information, answer general questions and navigate our Services.

Important Information About the AI Chatbot

The chatbot is not a human being and is not a human customer-support representative.

AI-generated responses may occasionally be:

Incomplete
Inaccurate
Outdated
Misinterpreted
Unsuitable for a particular situation

Therefore, chatbot responses should not be relied upon as the sole or final source of information.

For important matters, customers should verify information directly with RupyaRup.

This includes, but is not limited to:

Payments
Order status
Refunds
Returns
Exchanges
Product availability
Product specifications
Pricing
Shipping commitments
Delivery dates
Personalised jewellery
Custom-made jewellery
Jewellery care

The AI chatbot does not have authority to independently change orders, approve refunds, approve returns, guarantee delivery dates or make binding commitments on behalf of RupyaRup unless explicitly confirmed by an authorised RupyaRup representative.

Information Provided to the AI Chatbot

Information you provide through the chatbot may be processed by the chatbot technology provider and/or our service providers in order to generate responses and provide the chatbot functionality.

Please avoid providing unnecessary sensitive, financial or confidential information through the chatbot.

For important or order-specific matters, please contact RupyaRup directly.

Official RupyaRup Support:

WhatsApp: +91 94625 65937
Email: shrishrirupam2021@gmail.com

14. How We Share Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business and provide our Services.

These may include:

Shopify

For hosting, ecommerce functionality, security and related services.

Payment Providers

For processing payments and transactions.

Shipping & Fulfilment Providers

For processing and delivering orders.

Analytics Providers

Including services such as Google Analytics that help us understand website usage and performance.

Advertising & Marketing Providers

Including Google Ads, Meta Pixel and related advertising services.

Technology Providers

Providers that assist us with:

Website technology
AI chatbot functionality
Cloud services
Customer support
Security
Analytics
Fraud prevention

Business Partners

Where appropriate and permitted by applicable law, we may share information with business or marketing partners to provide services or advertising.

Legal Requirements

We may disclose information where required or permitted by applicable law, including to courts, government authorities or law enforcement agencies.

Business Transactions

If RupyaRup becomes involved in a merger, acquisition, restructuring, sale of assets or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

15. Third-Party Websites & Links

Our website may contain links to third-party websites, services or platforms.

These may include:

Google
Meta
WhatsApp
Payment providers
Shipping providers
Social media platforms
Other third-party services

These third parties may have their own privacy policies and terms.

RupyaRup does not control and is not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the applicable privacy policies before providing personal information to third-party services.

16. Children's Privacy

Our Services are not specifically intended for children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided us with personal information, please contact us so that we can review the situation and take appropriate action where required.

17. Data Security

We take reasonable measures to protect personal information against unauthorised access, misuse, alteration, disclosure or destruction.

However, no method of electronic transmission or storage is completely secure.

We cannot guarantee absolute security of information transmitted to or stored through our Services.

Please avoid sending sensitive or confidential information through unsecured communication channels.

18. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

The period for which information is retained may depend on:

The purpose for which it was collected
Order and transaction requirements
Customer account requirements
Legal and regulatory obligations
Tax and accounting requirements
Fraud prevention
Dispute resolution
Enforcement of agreements

When information is no longer required, it may be deleted, anonymised or securely disposed of, subject to applicable legal requirements.

19. Your Privacy Rights

Depending on applicable law and your location, you may have certain rights regarding your personal information.

These may include:

Right to Access

You may request information about personal information we hold about you.

Right to Correction

You may request correction of inaccurate or incomplete personal information.

Right to Deletion

Where permitted by applicable law, you may request deletion of personal information we hold about you.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw your consent, subject to applicable law and any consequences of doing so.

Marketing Preferences

You may opt out of promotional communications by using the unsubscribe option included in our marketing emails.

You may continue to receive essential communications relating to your orders, transactions or customer support.

To exercise applicable privacy rights, please contact us using the information provided below.

We may need to verify your identity before processing certain requests.

20. Complaints & Privacy Requests

If you have a concern about how we collect, use, process or disclose your personal information, please contact us.

We will review your concern and respond in accordance with applicable law.

Email:
shrishrirupam2021@gmail.com

WhatsApp:
+91 94625 65937

Address:
Jal Chaki Road, Kankroli
Rajsamand, Rajasthan – 313324
India

21. International Data Transfers

Some of our service providers, including Shopify and other technology, analytics, advertising and chatbot providers, may process or store information outside India.

Where personal information is transferred or processed outside India, we will take reasonable steps consistent with applicable law and the requirements of the relevant service providers.